Marks: 40% of total assessment

Recommended length: Maximum of 3500 words (excluding appendices and references.)

While some may see the world limit as a restriction in the level of detail you may include, its purpose is to encourage you to focus on the issues and key concepts for each question. The word limit requires you to write concisely, a skill highly valued in business.

Topics covered: 1 – 5


 All assignments are to be submitted online by the due date. Instructions for how to submit your assignment are included with these study materials.

 Hardcopy submissions will not be accepted.



 You should include a title page that lists your name, Student ID and the unit number and title.

 Number all pages sequentially.

 Any published material you refer to should be properly referenced and included in a bibliography at the end of your assignment (see Plagiarism notice overleaf).


© Chifley Business School, 2012.


The purpose of the assignment is to demonstrate your understanding of the concepts covered in Topics 1–5 of the study guide by describing how you would apply them in a simulated organisation. Put yourself in the situation summarised below and describe the approach that you would take, drawing on the study guide, your additional readings on the topics and any relevant previous experience. Assume that the role described in the simulation is in the city or region in which you actually work and relate your answer to the cultural and business climate with which you are familiar.

The situation

You are employed by KTG, a successful consulting company that provides a diverse range of engineering, architectural, mining, construction and environmental services. Within the company, you are a well-regarded and upwardly mobile project manager. KTG has regional offices in every Australian state capital and in 20 other cities around the world. KTG has experienced rapid growth over the last ten years, except for brief slow-downs in some regions during the recent financial crises.


The company has a formal matrix structure. The ‘Business’ stream is responsible for growing the enterprise, gaining contracts, managing projects and delivering to clients. The ‘Knowledge’ stream is responsible for developing, sharing and leveraging the expertise and capability of individuals and of the company as a whole. Each staff member simultaneously has a Business stream leader and a Knowledge stream leader. Business streams usually report to a regional head. Knowledge streams report to the Chief Knowledge Officer at KTG’s corporate headquarters.

The CEO has recently asked you to take over the regional head role for your current region which has been underperforming compared with the rest of the company. However, significant potential for growth exists, particularly in the renewable energy sector. Your challenge is to lift the business performance and capability of your regional office to at least company average. Your region currently has 24 professional staff and ten support staff. The previous regional head has taken early retirement because of ill health.


In a recent operational review of the region, KTG’s CEO found:

 a mismatch between current expertise and growth potential in the region

 an out-of-date operational plan, and no strategic plan

 a generally de-motivated staff with a lack of clarity about their future

 a highly regarded, very influential, locally based Knowledge stream leader whose expertise, while important in the past, is less relevant to emerging business opportunities in the region

 a lack of staff awareness of KTG business goals, values and policies

 a lack of engagement with the community and regional government.


Describe the actions you propose to take to establish your leadership effectively in the region and to address the issues identified specifically in the CEO’s review. Your answer should include a justification of your actions, referencing the material that you have studied so far in Unit 430.

Be sure to address: your overall approach, drawing on leadership concepts and theories


(approximately 600 words, 6 marks)
 strategy


(approximately 1,000 words, 10 marks)
 motivation


(approximately 1,000 words, 10 marks)
 communication


(approximately 1,000 words, 10 marks)

Referencing and presentation

Clear presentation of your work—both for assessment and in your workplace—is essential for success. All materials that you refer to and cite in your assignment must be adequately referenced in a bibliography. This must be set out in an internationally acceptable format, such as the Oxford or Harvard referencing systems—the test for an adequate reference is that someone else must be able to access the same source by using only the information that you provide.

(4 marks)

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