Advertising Research

As discussed earlier, market segmentation strategies can include demographics, psychographics, and Geographic’s.

In a three- to four- page paper (not including the title and reference pages), explain your position and provide an abstract.

What three academic disciplines can play a role in advertising research?  (Examples of academic disciplines include psychology, statistics, economics, sociology, information technology, etc.)

What unique contribution does each discipline make to understanding consumers and the marketplace?

Your paper must be formatted according to APA style.

Must include four scholarly sources, citations and references for the text and an Abstract.

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