Advertsing

Create a new advertising message for a company of your choice using Attention, Interest, Desire, and Action (AIDA).  Create a 2-3 minute video and show how you would determine the fundamental manner in which you will measure the effectiveness of the advertising message and how it aligns with corporate branding strategy.  Make sure you convey how you will capture the attention of yor target market and collect data to know if your advertisement is being viewed.  Remember to address how this advertisement promotes the corporate branding strategy.