Collaboration in a marketing team

Collaboration leverages the collective knowledge of a marketing team. Peer evaluation and support, provided in the spirit of continuous improvement and organizational success, result in higher quality deliverables than generally possible by the efforts of an individual. Please describe the process you plan to use to conduct research, identify findings, and develop the Comprehensive Project due in Unit 5 and present a brief outline indicating how you intend to organize the project deliverable.

Unit 4 – Media Coverage

Title: Marketing Public Relations by Giannini

Publisher: Pearson

Edition: 1

Reading Assignment: Giannini Chap. 10,11 appendix 2,3,4

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