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Hit and Miss: Kodak Ignores the Digital Pictures

Author:
August 17th, 2015

Course: Business

Academic level: Masters

No of pages: 1 page; 275 words

No of references: 2

From the e-Activity and the “Hit & Miss: Kodak Ignores the Digital Picture” reading in Chapter 12 of the text, examine the main reasons behind Kodak reinventing itself in order to stay in business. Evaluate the level of success of Kodak’s reinvention attempts. Support your position with two (2) examples of Kodak’s success or failure in its efforts.

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