Motivations in Advertising

Advertisers and marketers use information about our motivations when they create advertising campaigns. Find video clips of commercials for a particular product and identify which motivations are being targeted in the ad.

Create a 350- to 525-word (about 1- to 1 1/2-page) paper about motivation in which you do the following:

  • Summarize the commercial.
  • Describe the motivation(s) being targeted in the ad. Also consider which motivations aren’t being targeted.
  • Compare the different theories of motivation (instinct, evolutionary, drive, arousal, incentive, and hierarchal) and explain their relevance, if any, in the advertisement.

Note. Be sure to proper APA format with use of citations for any resources you use.

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