Marketing Plan – Health Care
Your Final Paper will be a ten page Marketing Plan (excluding title and reference pages). Required components of your Marketing Plan include:
Topic of Marketing Strategy plan:Â Health Care and Medical Equipment
1.   Executive Summary (A summary of the plan’s highlights and objectives)
2.   Market Analysis
o   Organization and Products/Services Overview
o   SWOT Analysis
o   Customers (Customer demographics and needs)
3.   Environmental Analysis
o   Macro-environmental factors (how economic, sociological, technological, legal, and political factors may affect the marketing plan.)
o   Micro-environmental factors (how customers, competitors, distribution channels, and suppliers may affect the marketing plan.)
4.   Marketing Goals and Strategies (A discussion of overall goals and strategies)
o   Marketing goals (including short-term and long-term goals)
o   Financial goals (including short-term and long-term goals)
o   Marketing mix
5.   Monitor and Control
o   Implementation (A discussion of methods of executing, monitoring, and evaluating the plan.)
o   Contingency plan (if any)
Writing the Marketing Paper
•   Must be ten pages in length double-spaced pages in length and formatted according to APA style as outlined in the approved APA style guide.
•   Must include an introductory paragraph with a succinct thesis statement.
•   Must address the topic of the paper with critical thought.
•   Must have header breakdowns covering the change of topic outlined for the necessary information.
•   Must conclude with a restatement of the thesis and a conclusion paragraph.
•   Must use at least TEN scholarly sources that were published within the past five years, including a minimum of three from the Ashford University Library.
•   Must document all sources in APA style
•   Must include, on the final page, a Reference Page that is formatted according to APA style
Book Reference
Hillestad, S. G. & Berkowitz E. N. (2004). Heath care market strategy: From planning to action (3rd ed). Sudbury, MA: Jones and Bartlett. ISBN: 9780763747992
