Paris Saint-Germain marketing strategy

Problem/Issue/Objective of the paper:
In this working paper we are going to analyze and see the major point of Paris Saint-Germain marketing strategy to put in place their project. This will help us to see this project from a different point of view, not as football fan but as a business analyzer.
In The Football’s world almost of the team which has worldwide recognition can claimed it thanks to their different trophy and championship, and due to the players which have worn their jersey. But since the beginning of the 21st century, the “Football Business” have take an important place in the Football’s we have been witness of it for the first time with the Real Madrid with his “Galactics”, they began to buy the best player available at this time from all around the world. The Club is “The Prophet of the football business” , after them some teams have follow their example like Chelsea F.C in 2003, which was buy by Roman Abramovich, or Manchester City which was buy by Abu Dhabi invertors. We will see how Paris Saint-Germain, is going to put his name to the top of football teams of our era, thanks to Football business.

PAY ATTENTION TO PLAGIARISM, TRY TO PUT AT LEAST ONE QUOTE BY PAGE

YOU CAN USE ALL KIND OF SOURCES (FROM BOOKS, ARTICLES,INTERVIEWS,STATISTICS,REPORT) , THEY HAVE TO BE MENTIONED.

HERE IS AN EXAMPLE

" Besides winning titles ,
What is your ambition
For Paris Saint- Germain?

Our ambition is to make Paris Saint- Germain a global brand in Sport . We want to enter the Top 10 brands as RealMadrid FC Barcelona ManchesterUnited , Ferrarioules All Blacks . In sports, there are clubs , whatever their talent, can hardly spread beyond a city or a country. A team like Dortmund is excellent, but its media potential is naturally limited . Our luck is that we can rely on the image of Paris . We can associate the popularity of football in the aura of Paris . We can rely more on known worldwide players , David Beckham, last season, Zlatan Ibrahimovic , Thiago Silva through . Partners and global brands such as Panasonic , Nike or Microsoft. We have more chance to be the only ones able to preempt the Paris region while London has six Premier League teams , and Madrid , Rome and Barcelona , two clubs each.

How to achieve this
Creation of a global brand ?

We can not do anything on time without sports results. We have to win but we also need to find ways to win. That is why we want to achieve , by 2015 , a budget of 500million euros. We will therefore in the same category as Real Madrid. We go far in 2011 our budget was less than € 90 million. We are 400 million. We have 20 % of the way to go.

Paris Saint- Germain he vocation
to become a great sports club ?

Our mission is to be effectively a sports club . We do not forbid anything, but do not burn the steps . Begin by doing well in the male and female as well as handball football. One day, we still want to grow, but it is not the priority How do you reach 500million euro budget ? All clubs rely on revenue of stadium with tickets, restaurants, lodges , shops, but also on national TV rights and European competitions , merchandising and of course sponsorship. To us, who want to go fast, to be inspired by what has already worked, but also to find new leads. In such partnerships , we will look for income in investments made ​​by states to ensure their promotion. It is a global market of € 200 billion per year. Some in the sport, as FIFA , UEFA , Olympic Committee or International Formula 1 pick already , and long , some of these recipes for major competitions they organize. When Abu Dhabi decided to organize an F1 race , it spends $ 250 million for a circuit and an event that will last just a weekend . We propose that the Tourism Authority of Qatar partnership on a full season .

About: Jean- Claude Blanc ( Chief Executive Officer of Paris Saint -Germain )
collected by
David Barroux , Philippe Bertrand
and Christophe Palierse "

(http://www.lesechos.fr/economie-politique/regions/idf/0203189738239-jean-claude-blanc-le-paris-saint-germain-peut-devenir-une-marque-mondiale-637422.php)

this is the plan that I have choose for this working paper, each

Chapter Outline:

Introduction

Part 1: The Insparation Model of Paris Saint-Germain Project
I. Football business
here you can talk about the teams which are mentioned in the abstract
II. The Paris Saint-Germain Project
here you can explain the whole project

Part 2: The Evolution of the Parisian Projet the last three season

I. First Season (2011-2012)
here you can analyze the strategy put in place (new players, jerseys sales, community management,communication through the city and worldwile), put the results of it and the objectif for the next season.
i wish you to divide this part in 3.

II. second Season (2012-2013)

here you can analyze the strategy put in place (new players, jerseys sales, community management,communication through the city and worldwile), put the results of it and the objectif for the next season.
i wish you to divide this part in 3.

III. Thrird Season (In Progess)(2013-2014)

here you can analyze the strategy put in place (new players, new logo, jerseys sales, community management,communication through the city and worldwile), put the results of it and the objectif for the next season (prediction) or the real ones if you find them.
i wish you to divide this part in 3.

Conclusion