Environmental Analysis
September 11th, 2015
You can choose a product for the teams approval and then select which items to write about along with the team.
Choose, as a team, a product for an environmental analysis.
Attain faculty approval for your chosen product.
Research an environmental analysis for the Learning Team’s selected product.
Write a research paper of from 1,500 to 3,000 words in which you include a descriptive analysis of the following:
- The product: the main features of the product and the major benefits received by those using the product; current branding strategies, a description of pricing used at distribution levels and to final users
- Target market: demographic or psychographic profile; identification of the overall market size
- Distribution: the plan for distribution
- Competitors: define competition, current market share, competitive marketing strategies, product attributes, promotion, pricing, services offered, and definition of distribution network; discussion of strengths, weaknesses, and competitive trends.
- Financial analysis: overall industry sales and market shares by segment and geographical region; profitability analysis including projected revenues and expenses
- Other factors: include trends, events, and external conditions that may affect the product launch; social, cultural, demographic, economic, technological, political, legal, regulatory, and ethical factors considered
Format your paper consistent with APA guidelines.
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