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Competitive advantage in global economy

Author:
November 11th, 2015

You are the CEO of a Saudi Arabian company that is seeking to expand to foreign markets and establish itself as a global powerhouse. You are aware that there a number of strategies available to you, but how do you choose?

Explain and describe one type of business that might be most successful using an export-based strategy, and one type of business that might be most successful using equity investment overseas. Explain why each business would be successful using the given strategy.

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