Marketing Objectives and Ethics in Marketing

Please respond to the following:

• From the first e-Activity, discuss the primary reasons why firms that focus on fairness to stakeholders (i.e., customers) are more likely to be seen as ethical as those that do not. Explain the fundamental reasons why it is important to include marketing ethics at all stages of the marketing process.
• From the second e-Activity, examine the marketing objectives of your favorite company, and discuss how its strategies are aligned to the objectives.