BUS 338 Marketing Channel

Jubail University College
Department of Business Administration
Semester 361
Assignment No: 2 Section No: 201
Course Code: Course Name:
Student Name Student ID


Number of students in a group for written & presentation assignment: 5
i. While submitting the assignment put the common cover page
ii. The assignment will be evaluated based on the presentation and report
Themes for the Case Study/research paper – presentation with report: The case study/research paper must be related to any one of the chapters from the syllabus after mid-term.
Instruction for downloading case study/research paper:
Download one case study /research paper related to any one theme. Analyze, present and submit the report on the downloaded case study/research paper. Attach the case study/research paper while submitting the assignment. In the case/research paper analysis write your name in the part you have analyzed and presented.
To download the case study/research paper, visit the website of Ebsco: http://search.ebscohost.com, username: ns017812, password: password or it can also be downloaded from any other websites where the case study/research paper is freely available.
Structure of the case study/research paper presentation and report:
Executive Summary
Statement of the problem/situation/issue
Cause of the problem/situation/issue – if not mentioned make assumptions/hypothesis
Decision Criteria and Alternative Solutions / Findings
Recommended Solution, Implementation and Justification

Content Format: 12” font size
Headings: 16” font size
Subheadings: 14” font size
Font Type: Times New Roman
Line Spacing: 1.5
The assignment must be aligned with 1 inch margin from all the four sides of the page (justify)
Evaluation criteria for report:
Marks allocation
i. Content: 6 marks
ii. Logical sequencing of the content: 2 marks
iii. Structure of the report: 1 mark
iv. Spelling/Grammar/Neatness: 1 mark
Time allotted for presentation: 20+5 minutes
Evaluation criteria for presentation:
Marks allocation
i. Contents: 6 marks
ii. Logical sequencing of the content and legibility: 1marks
iii. Time management: 1 mark
iv. Presenting the content without reading from paper/slide: 1 mark
v. Question & Answer : 1 mark (answering during the presentation and not later)

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