Unit Name: Entrepreneurship, Innovation and New Ventures Unit Code: MGMT13151

Australian College of Kuwait
Department: Management
Unit Name: Entrepreneurship, Innovation and New Ventures
Unit Code: MGMT13151
Instructor Name: Richard Rutter
Assessment 2: Group Business Plan and Presentation
ID #:
Not Satisfactory
Criterion mark out of
Demonstrate analytical and critical-thinking skills in the context of organisational
decision-making (i.e., how/can it be achieved/what was the evaluation?)
Integrate theory and practice in the business functional areas in the analysis of
organizational problems and challenges
Identify and apply the principal concepts, theories, and practices in the functional
areas and economic environment of business
Apply business-related decision-support tools to the formulation of management
decisions (i.e. using data and sources to evaluate)
Quality and content of the presentation (performance and discussion) 5
Evidence of critical interaction with data sources (interviews, primary and
secondary data etc.) and wide academic literature (books and journals)
Sources clearly identified within the contents and referenced (Harvard style) 2.5
Total 30
Feedback: ________________________________________________________________
Instructor’s signature: __________________________
Student’s Signature: ___________________________
Unit Name: Entrepreneurship, Innovation and New Ventures
Unit Code: MGMT13151
Group Member
(please type or print name clearly)
Percentage of Contribution
(equal percentages indicate equal
By signing below, I acknowledge that our group has agreed with the above assessment of group
member contribution. If the group is unable to reach agreement, they must meet with the instructor
prior to the presentation date.
By signing below I acknowledge that I have read the final synthesized presentation. I have offered
comments and corrections to the final presentation with regard to grammar, spelling, punctuation and
duplication of content. To the best of my knowledge, everything in this report represents original
work. Any ideas or concepts that are not original have been referenced.
Group Member Names
(please print or type clearly)
Group Member Signatures: Date:
* This form must be handed in prior to the presentation.
Weight 30%
Word Count 3,000 (+/- 10%)
Type Group
Date due Week 12 (22nd November 2015)
Date returned Within 2 weeks
Assignment Objective
Developing a successful business idea is contingent upon formulating and working through a winning
business plan. A winning business plan comprises a substantive effort to craft a document that
extends beyond feasibility analysis to ensure that a viable foundation exists to create a successful
This business plan needs to:
• Demonstrate analytical and critical-thinking skills
• Apply business-related decision-support tools
• Asses and justify key decisions made
• Utilise and analyse external sources of data to support the plan (primary/secondary data)
You have recently graduated and finished your studies and despite your best efforts, it has not been
possible to secure a job. Therefore, you’ve decided to take matters into your own hands and be a
master of your own destiny. Using your newly acquired knowledge and entrepreneurial skills, you
decided to create business ideas (Assignment 1).
You recently bumped into two old colleagues from college and discovered that they too wanted to be
masters of their own destiny. In fact, they also used the creativity techniques to produce potential
ideas for products and services. Working in a team, you decide to put all of the ideas together, then
pick a single idea and turn it into a business venture. Using knowledge of business management,
marketing, operations and finance, you set about producing a business plan.
When the business plan is complete, you realise that your business will need substantial investment
from outside. Understanding that a business plan is viewed differently from different stakeholders,
you create a presentation from your business plan – directed at potential investors.
Therefore, this assignment is broken into two parts:
Part 1: the Business Plan Report
Collaborate to develop a business plan for an idea or innovation (from Assignment 1). In writing
the business plan and presenting it to the class, you should consider:
1) What is the need that your business exists to satisfy?
2) How will your business satisfy the need?
3) How does your company differentiate itself?
4) Who will be the key players in the business?
5) How big is the market you are entering?
6) Who will you be targeting as customers?
7) What will be your most effective marketing and promotional strategies?
8) What are the economics of your business?
9) How much money is required to get your business started and generating revenue?
10) What needs to happen to break-even?
Part 2: the Business Plan Presentation
The write up of the business plan must be supported by a presentation (elevator pitch) of 10
minute duration to key stakeholders in-class (week 12).
A video recording of the presentation must be also be submitted (regardless of mode and
recorded separately).
Suggested Business Report Structure
The suggested structure for your business plan report is as follows. It may include, but is not limited
to, the following sections:
1. Executive Summary – Introductory segment, which briefly summarises the key features that
are explained in more detail later on in the plan: Business goals and ideas, Marketing,
Operations and Finances.
2. Background – In this section, the business owner or entrepreneur attempts to give the reader
an understanding of the issues driving the business project. Background could include:
2.1. Mission statement – statement of the purpose of the company
2.2. Company history
2.3. Business goals of the firm – goals and objectives point a new business in the right
3. Marketing – Provides the rationale for the very existence of the business.
3.1. Market research – data collection
3.2. Market analysis covering: Industry trends, Seasonal variations, Competitors,
Potential strategic allies and SWOT analysis.
3.3. Marketing plan covering: Products/services and target market, Placement
(distribution channel), Promotions and advertising, Pricing policy, Extended mixpeople,
process and physical evidence
3.4. Evaluation of marketing
4. Operations and Production – Outlines how your business will be run and how your product or
service will be produced. It could include the following sections:
4.1. Legal and licensing requirements
4.2. Management details – who they are?
4.3. Organisational structure – positions of key employees and staffing
4.4. Professional advisers – if any?
4.5. Business premises – where will the business operate or manufacture?
4.6. Plant and equipment – required
4.7. Production processes – to be used
4.8. Critical risks – and contingency plans to cover these)
5. Financial Projection – The final section of a business plan presents a firm’s financial
projections. They take the plans you’ve developed and express them in financial terms.
5.1. Basic assumptions and information – brief explanation about: how forecasts were
prepared, bank accounts, loans or overdrafts, additional funds required (how much
and how they are to be raised?), any unusual items in the projections (that may
otherwise look like an error?)
5.2. Financial forecasting – Sales mix forecast, cash flow forecast, projected profit and
loss statement, balance sheet, personal expenses, assets and liabilities
5.3. Analysis of financial forecasts
6. Implementation Timetable – A schedule should be prepared that shows the major events
required to launch the business. The schedule should be in the format of milestones critical to
the business’s success, for example: incorporating the venture, completion of prototypes,
rental of facilities, obtaining critical financing, starting production or obtaining the first sale.
7. References
8. Appendices – this section is not included in the total number of words an should be used to
include supplementary documentation, that is summarised In the min body of the plan. It
may include: market research data and analysis, curriculum vitas (CVs) of the entrepreneur
and key personnel, credit information, quotes for major capital purchases, copies of leases or
buy/sell agreements and other documents.
Suggested Presentation Structure
The presentation should be smooth and well-rehearsed and the slides should be sharp and not
The suggested slides for presentation are as follows:
1. Title Slide
2. Problem
3. Solution
4. Opportunity and target market
5. Technology
6. Competition
7. Marketing and sales
8. Management team
9. Financial projections
10. Current status
11. Financing sought
12. Summary
Submission details
Please note that text in diagrams or tables does count towards the word count. References and a
bibliography (reference list) will not count. When submitting you must submit your assignment via
Guidelines for completion:
• Report format and structure – expected to use headings.
• The overall word count should be +/- 10% of the stipulated words, inclusive of appendices,
words in diagrams, tables and figures. This will be strictly applied.
• Where you quote directly or take ideas from something you have read you must reference
these correctly using the Harvard referencing system, not numbered footnotes.
• Assignments should be word-processed and Times New Roman 12 point type.
• Diagrams are permitted, although the extensive use of graphics can sometimes reduce the
impact of your work rather than enhance it and they must add value. Only use diagrams if
necessary, keep them simple (avoid lots of colour for example) and remember to reference
them. Simple reproduction of established diagrams does not add value and will be penalised.
Submit your work with a cover sheet. This should include:
• The course title
• Course number
• Lecturer or Tutor Name
• Assessment title
• Student ID number (not your name)
• Use page numbers.

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