ability to assess the presented situation

MGT 377 Case Study 2 Guidelines
Case studies require the ability to assess the presented situation and then synthesize this information to
make recommendations that minimize the risk for other organizations.
For your second case study, review Case 8, Camp Bowie Technologies, Inc. (pp. 469-472 of your
textbook) and then, after an introductory paragraph, provide a summary of the situation. In subsequent
paragraphs, address the following:
1. What characteristics of the market concerning cell phones and service providers make it unique
compared to purchasing any other item?
2. Can cell phones be categorized as commodities as Mary has stated in her memo? Discuss the
difference between commodities and non-commodities with Camp Bowie Technologies’
requirements for cell phones in mind.
3. How does purchasing equipment for business purposes differ from any other consumer
purchasing? How would these differences influence the process in which values are assigned to
competing offers which are being compared?
4. Has John clearly defined and evaluated Camp Bowie Technologies’ requirements for its cell
phones? Are the requirements properly represented in the value assessment method created by
John? Is the push-to-talk function worth receiving the highest weight?
5. Does the product research compiled by John include data that is relevant to his value
assessment method? What portions of the data are relevant and what are not?
Present the key learnings that came out of the situation and make recommendations to improve the
situation presented. Consider the Saint Leo core value of respect as you consider your decisions on the
best ways to address the situation. In your paper, you will need to show how excellence factored into your
The paper should conclude with a summary paragraph that answers the question, “why should anyone
care” about this situation.
Although there are no limitations to the length of the paper required for the case study assignments, in
general, the paper should be at least two double-spaced pages. Be sure to follow all APA requirements.
Submit Case Study 2 to the Dropbox no later than Thursday 11:59 PM EST/EDT of Module 5.
For grading criteria, refer to the rubric on the next page.Rubric (100 points possible):
Element Criteria
F D C B A Score
Demonstrates grasp of
the issue; tells what will
be covered
0-2.9 3.0-3.4 3.5-3.9 4.0-4.4 4.5-5.0 ___/5
Shows coherent flow of
ideas and adequate
research; presentation
of the key issues and
concerns related to the
0-26 27-31 32-35 36-40 41-45 ___/45
recommendations for
improvement or risk
avoidance in future
0-11 12-13 14-15 16-17 18-20 ___/20
structure, and
Demonstrates logical
development of ideas;
appropriate order,
grammar, parallel
structures, punctuation,
spelling, APA formatting,
proper citation and
appropriately integrates
Saint Leo core value of
0-17 18-20 21-23 24-26 27-30 ___/30
Total Score: ______/100
Instructor Comments:

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