College Business Essay

Our professional essay writing service helps you get control over your studies
Get started Order in Chat
Years of experience
Papers prepared
Customer satisfaction


You have to write in essay form (introduction, paragraphs, and conclusion). I need sub-heading for the question answers as long with the introduction and conclusion headings, any information should be related to the “Kuwait industry market” as much as it is possible.

Arab Open University

Faculty of Business Studies

Business Functions in Context I

B203A — Second Semester 2023-2024

Tutor Marked Assessment

Managing Marketing Channels: Zara
II. Discussion Questions

Question 1 (300 words, 30 marks)

As described by the case study, explain the supply chain for Zara from raw material to consumer purchase.

Question 2 (300 words, 30 marks)

What are the disadvantages of Zara’s “fast fashion” distribution system? Are these disadvantages offset by the advantages?

Question 3 (500 words, 40 marks)

Define vertical integration and horizontal integration and then discuss how these activities have allowed Zara to gain a competitive advantage.

General instructions for students:

This TMA should be written by students individually.

TMA weight: 20% of the total course grade.

Cut-off date: Check LMS

Plagiarism: It’s imperative that you write your answer using your own words. Plagiarism will be penalized depending on its severity and according to the AOU plagiarism policy.

Format:  you are expected to write your answer in an essay format: introduction, body paragraph(s) and a conclusion. Failing to do so could result in the deduction of up to 4 marks from your total TMA mark.

Word count: your answer is expected to be within the specified word count range. Not adhering to specified word count could result in the deduction of up to 4 marks of your total TMA mark.

Referencing:  You are expected to use the Harvard referencing style for in-text referencing and list of references at the end. Failing to do so could result in the deduction of up to 4 marks of your total TMA mark.

E-library:  You are expected to use E-library sources to support your answers. A minimum of 3 sources is required. Failing to do so could result in the deduction of up to 4 marks of your total TMA mark.


Zara Clothing Retail Company


Zara is a clothing retailer from Spain that was founded in 1975 by Rosalia Mera and Amancio Ortega. The company recorded steady growth during its formative years. It adopted intensive manufacturing and distribution strategies that led to its growing brand strength alongside expansion into both local and international markets. It was among the first fashion retailers to incorporate computer technology into their operations and to adopt a localized manufacturing strategy (Badia 2009). The company offers a wide range variety of products for men, women, and children in over eighty stores worldwide. Its international expansion has traditionally been targeted at European countries and the United States. Currently, Zara is expanding its operations by venturing into the Asian and Latin American markets.


Zara’s Supply Chain

            Most clothing companies rely on low-wage Asian countries for manufacturing and distribution. However, Zara chose a different approach by setting up its own factory in the city of La Coruna. This move played a vital role in outlining the company’s business model, popularly known as fast fashion, which involves self-containment in terms of material sourcing, production, and distribution. Under this approach, designers identify trends as soon as they emerge and then create products inspired by the resulting phenomena. The company has emerged as a leader in the design, manufacture, and distribution of products in as little as two weeks. In other words, Zara is able to produce new items faster than other clothing retailers due to its quick design and production process.

Additionally, it produces items in small batches which is advantageous to both the retailer and its customers. Using this approach, the company is able to regulate losses and risks that may arise in case some of its batches do not sell. On the other hand, customers get to benefit from the aspect of exclusivity through the trendy batches products that are accessible only to a few buyers at a time. To enhance exclusivity Zara rarely restocks any design that has been bought out (Bruce 2006). The retail company was initially reluctant to venture into online stores, but it has recently adopted this mode of shopping due to public demand. Furthermore, it has overcome the challenge of synchronizing its physical stores with their online versions in terms of price, sales, and delivery.

Disadvantages of Zara’s “Fast Fashion” Distribution System

            The fast-fashion system’s main disadvantage is that it relies on imitations of trendy products. Thus, Zara’s products lack authenticity and originality. This problem has led to growing competition from luxury brands which seem to be doing surprisingly well despite their high prices due to their strong element of originality. Evidently, many people have become fashion-sensitive and aware. Clothing has become a way of life and a way of personal identification for today’s population (Tungate 2008). Consumers tend to prefer items that are original and unique in order to portray authenticity and class. By imitating these original designs, Zara fails to attract many affluent customers seeking authenticity. Luxury brands have taken advantage of this market gap by providing couture products that match the exclusive preferences of individual customers (Okonkwo 2008). An example of this situation is a case of growing competition between Zara and other local and international brands in Kuwait.

            Moreover, the company’s control over its supply chain during its formative years made expansion very difficult and costly (Marzieh & Zbigniew 2014). Even though Zara ultimately succeeded in its expansion strategy, the major supply-related barriers still exists. This problem has been worsened by growing competition from other fast-fashion retailers who have minimized their production costs. At the same time, Zara’s business model faces far-reaching sustainability problems. For example, some trends are too short-lived for its fast-fashion model to facilitate appropriate responses. The short life cycles of these fads often lead to irrecoverable losses that have far-reaching financial consequences for the company.

            Finally, Zara has encountered many difficulties in its efforts to adopt certain trends due to differences in style. This is a major drawback because many of the designs that fast-fashion retailers ride on may be popular in one region but unpopular in another. An example is the differences in style between various European countries, which has become a major barrier to the company’s business activities in the continent. Another example is Zara’s current struggle to venture into various countries of the Middle East such as Kuwait.

Vertical and Horizontal Integration: Definition and Impact on Zara’s Competitive Advantage

            Vertical integration is a business process in which a company seeks to control some of the stages in production and distribution in order to strengthen its market presence. The latter strategy is more common in today’s business environment than the latter. It involves take-overs of competing or related firms through mergers and acquisitions. On the other hand, vertical integration involves takeovers that enable a company to take control of unrelated businesses that operate within the supply chain. Thus, it is a major driver of rapid business growth. Zara’s founders had a wealth of experience in clothing, retailing, and textiles. Ortega understood the role of wholesalers and retailers in textiles; made sure that he had control over these basic functions. Even before its adoption of information technology, Zara maintained well-organized synergies between its distribution and production functions. This system has only been optimized by a highly effective information technology system that links designers with distribution teams (Loeb 2013). 

            Accordingly, Zara’s business process is a back-and-forth system that involves consultation between designers and distribution teams. Interestingly, the process is always started by designers and not the distributors. Distribution teams have specific trend spotters whose sole responsibility is to detect viable trends as early as possible. In consultation with the marketing, finance, and resource team, these trend-spotters proceed to relay the information to designer teams (Ferla 2014). The latter, comprising about three hundred professionals, then designs small batches based on this trend. This communication is a daily process aimed at providing space for adjustments and improvements to these batches. The managers also team up with personal digital assistants to check on new and available designs based on their popularity with potential customers.


Through vertical integration, the company has achieved tremendous success in coordinating these interactions. It has undoubtedly given Zara a competitive advantage over other clothing retailers (Keeley & Clark 2008). Unlike other retailers whose production process is central Asia, Zara has modeled its supply chain around European countries, Primarily Spain. While Asian countries such as China may obviously be seen to hold a competitive advantage in the textile industry, Zara has been able to achieve greater financial leverage than its competitors who outsource most factors of production from these low-wage countries. The main reason competitors face difficulties is the existence of long lead time (between three and six months). Therefore, such retailers stock their premises seasonally, about three or four times a year. Zara has carved out a niche in the market by eliminating these long lead times in a way that provides diversity in terms of product variety and exclusivity. Furthermore, textile production in Europe is is associated with top-quality fabric clothing design teams’ penchant for detail. This combination of factors has set Zara apart from its competitors, leading to its rapid growth.


            Zara has rightfully earned its place as the top retailer in the world of fast fashion. Despite the drawbacks it faces in the market in terms of distribution and originality, it’s signature fast fashion model will continue to be a dominant theme in fashion and clothing. The company has properly leveraged major supply and distribution process in the industry, and this has greatly contributed to its rapid growth in different markets. Moreover, it has proceeded to tailor its strategies to suit the changing needs of today’s consumers. To succeed in new cultural environments such as the Kuwaiti market, Zara’s distribution and design teams should adopt a more aggressive approach in identifying the most preferred designs.

Reference List

Badia, E 2009, Zara and her sisters: The story of the world’s largest clothing retailer. London: Palgrave Macmillan.

Bruce, M 2006, ‘Buyer behavior for fast fashion’, Journal of Fashion Marketing and Management: An International Journal, vol. 3, pp. 329-344.

Ferla, R 2014, ‘Zara, where insiders look for an edge’, The New York Times, June 4, 2014.

Keeley, G & Clark, R 2008, ‘Zara overtakes Gap to become the world’s largest clothing retailer’, The Guardian, August 11, 2008.

Loeb, W 2013, ‘Zara’s Secret to success: The New Science of Retailing’, Forbes, October 4, 2013.

Marzieh M & Zbigniew Z 2014, ‘Impact of product variety on the supply chain in fast fashion apparel industry’, Procedia CIRP, vol. 17, pp. 296–301.

Okonkwo, U 2008, ‘The luxury brand strategy challenge,’ Journal of Brand Management, vol. 16, pp. 287-289.

Tungate, M 2008, Fashion brands: Branding Style from Armani to Zara, Kogan Page, London.

What you will get
Professional writers
Our strict writer selection process ensures that only professional college essay writers, subject-matter experts with MA and higher degrees work on your orders.
100% confidentiality
Your personal data is in no way shared with third parties. Writers also do not have access to it. We require your email address for login and notification purposes only.
Affordable prices
Essay Help USA is a cheap essay writing service offering the best balance between quality and price. Regular customers enjoy special discounts, deals, and other perks.
Original content
We guarantee plagiarism-free work and that your custom college papers will pass Turnitin. Since Turnitin saves all files, we check papers with Copyleaks and Copyscape.
Here's why students opt for our essay writing company
Hiring a qualified paper writer is one of the best ways to improve your academic writing skills and do better in class.
Lack of time
GPA concerns
Tough topic
Trust issues
When 24 hours is not enough
Most of the students approach us when they are overworked, work in parallel with studies, do internships, and do not have enough time for everything. So, we are their problem solvers and even offer super short 1-3 hour deadlines for emergency requests.
Quick turnaround time. You will receive your
paper before the deadline.
Get started Order in Chat
When grades need a boost
Our experts can help improve your performance and earn you a maximum grade. This is made possible due to the strict quality control, writers' rating system, adherence to requirements, proper formatting, access to all academic databases, credible and up-to-date sources.
Only credible sources. Your work will be based on reputable
sources that provide factual information on the topic.
Get started Order in Chat
When getting help is the best option
Sometimes you can get stuck on a topic, may not be able to find adequate sources, or access to such sources can be too expensive. That's when extra help might be the most valuable tactic to save nerves and meet the deadline with a high-quality paper.
All copyrights belong to you. You can use the delivered
samples in any way you choose.
Get started Order in Chat
When reliable service is needed
We cover almost all types of work, regardless of their complexity. That is why our service is used by college, high school, undergraduate, MA, and Ph.D. students from the USA, UK, and other regions. Besides, we partner with safe payment methods and provide a transparent refund policy.
Money-back guarantee. We will return your money
if you are not satisfied with the result.
Get started Order in Chat
Calculate the price
Make an order in advance and get the best price
Pages (550 words)
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
How it works
Receive a 100% original paper that will pass Turnitin from a top essay writing service
step 1
Upload your instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
Pro service tips
How to get the most out of your experience with Essay Help USA
One writer throughout the entire course
If you like the writer, you can hire them again. Just copy & paste their ID on the order form ("Preferred Writer's ID" field). This way, your vocabulary will be uniform, and the writer will be aware of your needs.
The same paper from different writers
You can order essay or any other work from two different writers to choose the best one or give another version to a friend. This can be done through the add-on "Same paper from another writer."
Copy of sources used by the writer
Our college essay writers work with ScienceDirect and other databases. They can send you articles or materials used in PDF or through screenshots. Just tick the "Copy of sources" field on the order form.
See why 20k+ students have chosen us as their sole writing assistance provider
Check out the latest reviews and opinions submitted by real customers worldwide and make an informed decision.
thank you
Customer 453049, June 16th, 2020
Such a fantastic job. I am working on meeting this writer some day.
Customer 453151, February 18th, 2021
good one
Customer 453148, February 11th, 2019
thanks. i find the insights very helpful in my peer discussions.
Customer 453250, May 1st, 2020
I hire them whenever I have no time to write my essay. Thanks
Customer 453041, February 22nd, 2022
Very fast turnaround. Much appreciated. Everything looks to be in order. Thanks!
Customer 453300, June 3rd, 2020
Perfect. Good enough for my class.
Customer 453150, April 29th, 2018
They are doing a great job with editing services.
Customer 453041, April 2nd, 2022
Thank you. keep going. I'm looking forward to similar quality in my other orders in progress. again I'm grateful
Customer 453154, December 13th, 2017
Good one. discussion post is on point. 
Customer 453280, February 28th, 2019
I am hoping to get done with this course asap. so thanks for completing this task.
Customer 453250, May 30th, 2019
Medicine and Health
Nicely done paper. Great diction. The questions are well answered too. I'd highly recommend your service to my student friends.
Customer 453007, June 20th, 2018
Customer reviews in total
Current satisfaction rate
3 pages
Average paper length
Customers referred by a friend
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat
Show more